Zimma Ginger
Independent Retail Large Retail & Multiples Hospitality Distributor & Export
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Feel The Fire.
Sell The Vibe.

Zimma is a premium, real-ginger shot built for the UK's fastest-growing functional drinks category — and for the daily ritual that keeps shoppers coming back for more. Here's everything you need to stock it, list it, pour it, or ship it.

Find Your Track Download Trade Pack
Zimma Ginger 100ml bottle Zimma the mascot
£100M
UK functional shots
category value
47%
3-year category
growth (CAGR)
130M
shots bought in the
UK last year
44%
repeat-purchase rate seen
by category leaders
Source: BevNET, UK Functional Shots Market Report, 2026 — figures for the wider category, provided for market context.
Choose Your Track

Which best describes you?

Every buyer asks different questions. Pick your world and we'll answer the ones that actually matter to you first.

Independent Retail

Single stores, health food shops, delis and farm shops testing the water with a low-risk first order.

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Large Retail & Multiples

Category buyers and national chains looking for the business case, the data, and supply-chain confidence.

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Hospitality

Bars, restaurants, cafes and hotels looking for a versatile, menu-ready shot and mixer.

Explore Hospitality →

Distributor & Export

Distributors and international partners after territory availability, logistics and flavour flexibility.

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The Origin

Plenty Of Fire. Not Enough Personality.

ZIMMA was born from more than 15 years spent making juices for wellness — and a simple observation: ginger shots had plenty of function and plenty of fire, but very little personality.

So we set out to create something different. We started with a generous amount of real ginger, added lemon and lime for freshness, honey for a rich natural sweetness, and cayenne for a distinctive, lingering fire. The result wasn't quite a conventional juice, and it wasn't just another ginger shot. It was its own experience — a 100ml hit of sweetness, freshness and fire, enjoyed straight, sipped, poured over ice, or mixed.

We called it ZIMMA.

More than a shot. It's a Zimma.
Love The Vibe

Meet Zimma — the face, the vibe, the movement.

Zimma isn't just a bottle on a shelf — he's the larger-than-life character fronting the brand across social, bringing "Feel The Fire" (taste it) and "Love The Vibe" (experience it) to life for shoppers before they've even picked up the bottle.

  • A real character, not just a logo. Zimma gives the brand a face and a personality shoppers recognise, on-pack and everywhere else.
  • An infectious, danceable brand anthem — built for social, made to be shared, not scrolled past.
  • A ready-made hook for your own channels — social, in-store screens, point-of-sale — whatever gets your customers talking.
Zimma the mascot
Zimma the mascot

The Zimma Anthem — Feel The Fire. Love The Vibe.

A fun, infectious brand anthem and video, fronted by Zimma himself — built to bring the whole Zimma experience to your customers and give them something to share, not just sip. Ask us for early access to preview it with your team.

Video & song landing soon
Why Zimma

Built to earn a permanent spot on your shelf, back bar or manifest.

  • Genuinely differentiated real-ginger shot — not another bland commodity juice.
  • Ambient-stable up to 12 months, so you can stock up with zero spoilage risk.
  • Premium 100ml format, priced with headroom for retailer-led promotions.
  • Built for a daily-ritual repeat purchase, in a category already growing 47% a year.
Zimma Ginger flavour range

Pineapple · Apple & Turmeric · Beetroot · Carrot & Orange — alongside the Original. Open to a bespoke regional blend if your market calls for it.

Ready to talk terms?

Tell us which track fits you and we'll come back with pricing, samples and everything you need to place a confident first order.

hello@zimmaworld.com