Trade Partner Portal

Feel The Fire.
Sell The Vibe.

Zimma is a premium, real-ginger shot built for the UK's fastest-growing functional drinks category — and for the daily ritual that keeps shoppers coming back for more. Here's everything you need to stock it, list it, pour it, or ship it.

Zimma Ginger 100ml bottle Zimma the mascot
Zero Cold Chain
Up To 12 Months Ambient Shelf Life*
*With our proprietary natural preservation process — no cold chain required, no refrigerated storage, no short-dated write-offs. Best served chilled, but never dependent on it.
More Time To Sell.
Less Waste.
More Profit.
£100M
UK functional shots
category value
47%
3-year category
growth (CAGR)
130M
shots bought in the
UK last year
44%
repeat-purchase rate seen
by category leaders
Source: BevNET, UK Functional Shots Market Report, 2026 — figures for the wider category, provided for market context.
Choose Your Track

Which best describes you?

Every buyer asks different questions. Pick your world and we'll answer the ones that actually matter to you first.

The Origin

Plenty Of Fire. Not Enough Personality.

ZIMMA was born from more than 15 years spent making juices for wellness — and a simple observation: ginger shots had plenty of function and plenty of fire, but very little personality.

So we set out to create something different. We started with a generous amount of real ginger, added lemon and lime for freshness, honey for a rich natural sweetness, and cayenne for a distinctive, lingering fire. The result wasn't quite a conventional juice, and it wasn't just another ginger shot. It was its own experience — a 100ml hit of sweetness, freshness and fire, enjoyed straight, sipped, poured over ice, or mixed.

We called it ZIMMA.

Real Glass. Never Plastic.

Every Zimma comes in a 100ml glass bottle, not the plastic used by most shots on the shelf. Glass keeps the ginger, lemon and cayenne tasting exactly as they should, with nothing leaching in from the container — and it's infinitely recyclable without ever losing quality. Rinse it, reuse it, or recycle it: no plastic ever touches what's inside.

Love The Vibe

Meet Zimma — the face, the vibe, the movement.

Zimma isn't just a bottle on a shelf — he's the larger-than-life character fronting the brand across social, bringing "Feel The Fire" (taste it) and "Love The Vibe" (experience it) to life for shoppers before they've even picked up the bottle.

  • A real character, not just a logo. Zimma gives the brand a face and a personality shoppers recognise, on-pack and everywhere else.
  • An infectious, danceable brand anthem — built for social, made to be shared, not scrolled past.
  • A ready-made hook for your own channels — social, in-store screens, point-of-sale — whatever gets your customers talking.
Zimma the mascot
Watch

The Zimma Anthem — Feel The Fire. Love The Vibe.

The official video, fronted by Zimma himself — built to bring the whole Zimma experience to your customers. Share it with your team, or just hit play.

The Craving

Feel It Once. Crave It Forever.

Customers don't just remember the taste — they remember the feeling. It's why, for years, the first thing they ask us is "where's that ginger drink?"

01
Sweetness first
The taste that says “mmm” before you've even swallowed.
02
Then the freshness
Lemon and lime cut through, bright and clean.
03
The familiar goodness
Real ginger — that warm, healthy feeling of having something good for you.
04
Then the fire
It arrives, and it lingers. That's the part people remember most.
Zimma the mascot
Meet The Real Zimma.

Zimma isn't just a character in a video anymore — he's a real, live persona who shows up in person: talking, educating and hyping up ginger (and Zimma) with his own brand of motivational energy. Fun facts, "Zimma Up" hype, and genuine ginger education, all wrapped in a character your customers already love.

For you, that's a ready-made activation — launches, in-store days, events — not just a shelf-talker. He brings his own audience with him.

Why Zimma

Built to earn a permanent spot on your shelf, back bar or manifest.

  • Genuinely differentiated real-ginger shot — not another bland commodity juice.
  • Ambient-stable up to 12 months, so you can stock up with zero spoilage risk.
  • Premium 100ml format, priced with headroom for retailer-led promotions.
  • Built for a daily-ritual repeat purchase, in a category already growing 47% a year.
Zimma Ginger flavour range

Pineapple · Apple & Turmeric · Beetroot · Carrot & Orange — alongside the Original. Open to a bespoke regional blend if your market calls for it.

Ready to talk terms?

Tell us which track fits you and we'll come back with pricing, samples and everything you need to place a confident first order.

hello@zimmaworld.com